embracing imperfection for its potential beauty
iterating in design and in life
enjoying the process as much as the product
Professionally
I am a marketing communications designer and project manager who champions brand voice via consistent, compliant and high quality design. I’ve designed web-pages, emails, logos, ads, brochures and other marketing collateral, and have led marketing/design teams as a senior member and as a team manager. I have used a variety of project management approaches in my experience at large corporations and at small start-ups. Throughout my career, I have supported and collaborated with technical, marketing and client success teams. I enjoy cross-team collaboration, creativity and problem solving, and I am comfortable working to tight deadlines.
Personally
I am the mother of a young adult with disabilities. I have been privileged to work for companies who appreciated my work ethic, and allowed me the flexibility to meet the needs of my child as he was growing up. On several occasions, I have left the workforce completely to focus on his needs, at those times. Like all of us, skills develop and needs change. My family continues to grow, adapt, define and redefine ourselves.
Experience
- Sharepoint hub site administrator & content manager
- Assessment and strategic planning for best internal comms practices
- R&D-wide communications development and deployment
- Digital display content management for multiple buildings
- Presentation design
- Sharepoint page and site design - MetaBank Intranet
- WordPress page and site design - CPLong.org
- Ad design, experience flow design - AdAdapted
- Worked with internal clients to create or redesign team content pages.
- Redesigned the GlobalConnect (Dealer Portal) home page to comply with corporate brand guidelines.
- Wrote and designed branding guidelines and documentation for GlobalConnect’s client pages.
- Audited the various logos in the Dealer Support organization and collaborated with Corporate Marketing to bring the logos into compliance with General Motors brand requirements.
- Designed and developed email templates, ads and landing page elements for a portfolio of retail clients.
- Collaborated with engineers to develop a user interface for the internal software that enabled a faster on-boarding process for clients.
- Worked with Client Success Managers to develop and improve email, web and online ad creative for enterprise and boutique retail clients.
- Managed the creative team through the redesign of several areas of the Borders.com website, including the home page and check-out.
- Developed a project tracking system for the digital design projects.
- Worked with category merchandizers to develop special content web-pages and micro-sites, including content for movie studio merchandizing partnerships.
- Directed and designed ads, emails and website feature content for the marketing of books, music and dvds.
- Managed designers, a front-end developer, and a copy-writer.
- Collaborated with IT project managers for design updates to the e-commerce site.
- Managed online coupon production, including an extensive review and approval process.
- Collaborated with the Providers Services team to present informational and networking forums for practice managers.
- Developed content, researched and wrote articles for the newsletters, and edited articles by other contributors.
- Established visual branding for the organization and designed marketing collateral.
- Communicated with local business and health news writers, and managed press releases.
Education
Bachelor of Fine Arts from Michigan State University
Member of the Honors College and Dean’s List
Graduated with High Honors
Tools / Skills
Adobe Creative Suite, CSS, DreamWeaver, HTML, Illustrator, InDesign, InVision, Microsoft Office 365, PhotoShop, PowerPoint, Salesforce, Sharepoint, Sketch, Word, WordPress