Tacoma Tailgate
Event Logo
Briefly
A logo was requested for an internal employee engagement & appreciation event.
Background
The Tacoma Tailgate was an outdoor event coinciding with the launch of the latest Tacoma model and football season. Team members shared how they outfit and use their Tacoma’s for outdoor adventure, networked, and enjoyed a traditional tailgating menu (minus alcohol). Employees could choose from either a winter beanie or a baseball cap with the Tacoma Tailgate logo.
Process
This logo is a literal visual interpretation of the event name. Tacoma is written in the official Toyota typeface. For the word Tailgate, I used a photo of a Tacoma from the back with the tailgate lowered to create the letter A, and I used the typeface of the word Tacoma that is stamped into the tailgate to create the rest of the letters. Not having access to the font, I designed the letters I, L, and G, not part of the word Tacoma, to match the other letters.
Tools
I created the logo in Illustrator and used PhotoShop to work with the truck image. The files were provided to a vendor to create the hats.